01/12/2019 | Business
Sustainable Will See You Through, says ICTGlobe.com
Sustainable business relationships will see South African firms through the current stormy business climate. That’s the message from leading independent Tier 1 telco, , as the country experienced a GDP contraction in the first quarter.
things considered, however, I’m upbeat. We’ve seen the Rand pull off some
tremendous gains this month, inflation remains unexpectedly low at around 4%
and there’s talk of a modest rate cut,” says ICTGlobe.com General Manager,
Riaan Van Stryp.
adds that the independent telco and ICT services provider continues to advise
its resellers, clients and others to be hopeful while keeping preparedness top
executives should have been scanning the horizon and anticipated much of what
has lately materialised. Aside from putting in place contingency plans to deal
with such tangibles as the reliable supply of basic utilities, SA business
should have spent the past several years building sustainable business
relationships,” Mr Van Stryp says.
relationships that span the full supplier and customer continuum are the only
way small businesses and enterprise-class corporations alike can weather severe
economic storms. “When the chips are down, sustainable relationships built on
fairness and a mutual win-win philosophy will see organisations survive
together,” he adds.
Van Stryp says its never too late to start building sustainable business
relationships and provides this advice to local business:
Don’t box long-term customers by
simply viewing them as repeat purchasers. Engage them in more meaningful,
deeper ways like explaining your brand values and strategic direction to them.
Look for ways to provide
reliable clients with additional value that doesn’t cost them more. Up-selling
is great but everyone appreciates a freebie! Providing expertise at no cost
You don’t have to limit your
interaction with valued customers to the up close and personal kind - find your
best clients on social media and add them, Like them, Follow them and more.
When it’s time for new product
launches or a new creative direction, you could consider inviting valued
clients to focus groups and business getaways to solicit their valued input.
Everyone feels special when asked for their opinion on important business
As a Tier 1
operator, ICTGlobe.com owns its telecoms network meaning it has full control
over roll-out and maintenance of this core asset. Operating its own
interconnect and networking facilities means the firm can reliably offer voice
calls at the country's most affordable rates.